A growth-share matrix, also known as a Boston or BCG growth matrix, creates a visual assessment of products or investments in terms of relative market share and market growth rate. A BCG matrix diagram can be easily created with Edraw. The BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio.Based on this assessment, the Boston matrix helps in the long-term strategic planning of the company’s portfolio, as it indicates where to invest, to discontinue or develop products. The measurement should be plotted on the x-axis.

Create a matrix or choose one from the Creately BCG matrix examples. The final major limitation of the BCG matrix occurs when a brand or portfolio is plotted almost equally between two quadrants or towards the center of the BCG matrix itself. Matriks BCG terdiri dari matriks yang berukuran 2 baris x 2 kolom atau terdiri dari 4 sel (4 kuadran). Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. ... Boston matrix, Boston Consulting Group analysis, portfolio diagram) BCG Matrix Template for PowerPoint and Google Slides. The Boston Consulting group’s product portfolio matrix (BCG) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. Nama-nama lain Matriks BCG diantaranya adalah BCG Growth-Share Matrix (Matriks Pertumbuhan dan Pangsa Pasar BCG), Boston Box dan Portfolio Diagram (Diagram Portofolio). It only takes a few seconds to choose a basic template, insert text … Each investment or product is plotted in one of four positions on the matrix. The growth share matrix was created in 1968 by BCG’s founder, Bruce Henderson. The BCG Growth-Share Matrix. Start From Free Edraw BCG Matrix Template. The BCG Matrix (also know as the Boston Matrix, growth-share matrix, product portfolio matrix, Boston Box, Boston Consulting Group analysis, portfolio diagram) is a chart that helps businesses analyse different products in their portfolio. It was published in one of BCG’s short, provocative essays, called Perspectives. Calculate the relative market share for the chosen unit, based on market share or revenue. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates. The BCG Growth-Share Matrix - diagram and discussion of Cash Cows, Stars, Question Marks, and Dogs. Download our 100% free BCG Matrix templates to help you create killer PowerPoint presentations that will blow your audience away. > Basic Diagram Examples > Examples - BCG Matrix Posted by James Freeman | 12/23/2019 An example BCG Matrix, help analyze the performance of products by growth and market share. You can customize these online according to your analysis with your team.

At the height of its success, the growth share matrix was used by about half of all Fortune 500 companies; today, it is still central in business school teachings on strategy. Strategic Management > BCG Matrix. You can edit this SWOT Diagram using Creately diagramming tool and include in your report/presentation/website. The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's.