Sales growth will be nigh on impossible without price increases, which is contrary to Walmart… The objective of this pricing strategy is to attract large numbers of customers to achieve high sales volume and, consequently, a profitable business. Prices and Pricing Strategies.

The Business Strategy of Walmart – A Case study Introduction: Walmart has continued to retain the top position on the Fortune 500 list consecutively for several years. This is also the thing that Walmart is most known for. Walmart adjusts online pricing strategy. In this element of the 4Ps, Walmart uses an Everyday Low Price (EDLP) pricing strategy as a factor in the company’s revenue model. Walmart achieved extraordinary success and growth in its home country before embarking on a strategy of international expansion.

Walmart sets records in its marketing mix pricing strategy by pricing its product the least. The brand’s growth is driven mainly by its ‘everyday low prices’ strategy and the large assortment of merchandise it offers.

The most important business strategy which is at the core of Walmart’s business philosophy and which it has used since ever for business expansion and for growing its market share is highly competitive pricing. In 2016, Walmart announced the closure of 269 stores worldwide. While most of Walmart¹s international expansion efforts were successful, the retailer experienced some challenges in Germany and South Korea, exiting both less than ten years after initial entry. The marketing strategy of Walmart was simple, gain a competitive advantage by keeping the customers first. Before digging deep down into the marketing strategy of Walmart, let’s first understand what is the customer segment that Walmart targets and its positioning statement:

This strategy is known as EDLP or Every Day Lowest Prices. Walmart Price/Pricing Strategy: Below is the pricing strategy in Walmart marketing strategy: Walmart is a market leader but it prices its product very competitively.

Walmart's main rival, Target Corp (), operates approximately 1,800 stores in the United States.Target has utilized a low pricing strategy similar to Walmart, but is … ... Ark.-based retailer previously had aimed to achieve price parity between its online and in-store pricing, the newspaper reported. By recommitting itself to its low-price strategy and its ideal customer base, those households with less than $70,000 in annual income, Walmart is returning to a market that it has virtually saturated.