international relations, with an emphasis on contemporary issues. Relations and Public Administration at the Universidade do Minho, Portugal and a Scientific Fellow at the Center for the Study of Politics, Université Libre de Bruxelles, Belgium. Academia.edu is a platform for academics to share research papers. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Chapter 15: International Public Relations A.

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice.

New age of global marketing a. International relations have used globalization to reach its goal: of understanding cultures. Through their communication planning and management, public relations practitioners build and enhance organisational reputation and build and maintain relationships that are important to the organisation and its goals. Although television and the Internet are common in the Western world, in less-developed countries, people commonly communicate by radio, newspaper or word of mouth. Public Relations tools • “Pitch” letters or calls to media – Propose coverage • Photos, B-roll videotape, other visuals – Materials given to media to help tell your story • Brochures, newsletters, other collateral • Web site content – Blogs, discussion boards, etc. Two-thirds of U.S. corporate profits generated through int’l business. International Corporate Public Relations 1. government or public affairs roles to corporate communications roles in small, medium, large, listed, and not-for-profit organisations. African nations had become both the originators and the focus of . Extensive international business. Definition: Efforts to establish mutually beneficial relations with the publics of other nations. According to the website About Public Relations, another challenge for international PR is using the correct medium to communicate the message. International relations focus on how countries, people and organizations interact and globalization is making a profound effect on International relations. and the former USSR.

B.

intense public relations campaigns. professional practice of public relations had burgeoned in the countries of Eastern Europe . Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. This can make it difficult to effectively communicate a message to an international audience … Public Relations published the book.

By then, the academic discipline and .

3 Functions of Public Relations The typical 12 functions of public relations can be categorized by competencies, the four-step process, and others. A second edition was published in 2004. International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Broom, 2009, Effective Public Relations, page 7.