The article lists the 6 advantages of market segmentation.


When a firm occupies a strong position in a market segment with a single brand, it is vulnerable to imitative positioning strategies. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

The Focal soundbar Dimension gives an immersive 5.1 sound to your Home-Cinema system. The coffee chain giant targets premium customer segment only i.e. We’re on a mission to help investors make informed decisions. Cookie settings. Adaptive positioning. 6. Offer to your images the sound and emotions they deserve!

The rich experience has proved itself to be the selling point of the company.

Walmart uses mono-segment type of positioning and accordingly, Walmart marketing management appeals to single customer segment who place greater value on the price attribute of products compared to other attributes.

Defensive positioning.

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With this positioning, the company targeted young students. individuals who are willing to pay extra for the quality of products and services The coffee chain giant targets premium customer segment only i.e. IKEA uses mono-segment positioning via focusing on a single customer segment that are cost-conscious and prefers to get value for money. Keeping up with the markets?
Upon release of the Xbox One, Microsoft included the game console, a console controller, Kinect camera, HDMI cable, wired mono headset, and a 14-day trial for Microsoft Xbox Live Gold—all for $499.

Walmart’s current positioning statement is as follows: ‘Among price sensitive customers, Walmart is the brand of a retailer that provides the convenience of one-stop shopping for everyday products at the lowest possible price, because of its operational excellence, inventory management, and logistic infrastructure’.

The company has differentiated itself by providing not only coffee but a rich experience. When it comes to brand development, there are four main brand approaches, as shown in the following diagram. The Kinect camera if purchased separately was priced at $149. Segmentation, targeting, positioning in the Marketing strategy of Walmart – Segmentation strategy helps in understanding different sub-segments of customers and their changing needs . The Focal website uses cookies to improve your navigation on the site, for statistical, audience measurement, advertising and personalisation purposes.

This type of positioning is associated with making an appeal to the needs and want of a single customer segment. Walmart uses psychographic and demographic segmentation strategies. individuals who are willing to pay extra for the quality of products and services

Positioning refers to the selection of the marketing mix the most suitable for the target customer segment.

Being the market leader in the category and maintaining the same for years is commendable. Marketing Strategy of Dunkin donuts shows how the brand uses geographic segmentation strategies to cater to the needs of the consumers in 40+ countries.

Brand Positioning Strategy -Walmart, An Example. All these benefits of segmentation help the company to penetrate the market better as well as to retain their customer who are well segmented. By continuing to browse our website, you accept the use of these cookies.

Shoppers could also purchase the Xbox One console without the Kinect camera (and all other accessories) for $399.

BRAND POSITIONING OF WALMART. The company uses a number of brand names, with Wal-Mart mainly used in the United States market, Walmex being used in Mexico, Best Price in India, Seiyu in Japan, and Asda in the United Kingdom. Starbucks has positioned itself as an upscale brand. Dunkin Donuts is a market leader in flavoured coffee, muffins and doughnuts. 7. Apple uses this information to gain significant insight into the consumer and what drives purchase behavior. As you can see, this diagram is a matrix built around the two attributes of existing/new product category and existing/new brand name.

Differentiation Strategy Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service.

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