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Category : MBA Project Report . Hypothesis 3.1 There is a significant effect of Sales Promotion on Consumer Based Brand Equity in terms of H3.1. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. 2499/- only without Synopsis and Rs. Project Report on CONSUMER BUYING BEHAVIOUR - Introduction The job of marketer is to meet and satisfy target customers needs and wants but “knowing customer" is not a simple task. Masters thesis, University Malaysia Project report affect on buying behaviour of branding – SlideShare 8 May 2015 BRANDING AFFECT ON CONSUMER PURCHASE DECISION. This project is our paid category, its cost is Rs. Title : Project Report on AFFECT OF BRANDING ON CONSUMER PURCHASE DECISION IN FMCG GOODS AND DURABLE GOODS. 5 May 2014 Poh , Sim Yee (2013) The effect of brand name on consumer buying behavior towards food products. Page 10 1.2 Project Objectives To study the effect of brands on consumer buying behavior in relation to the companies product. In a layman’s language consumer behaviour deals with the buying behaviour of individuals. We prepare and deliver impeccable MBA marketing projects, guided by immediate requirement and industry arrangements. examine influence of branding on consumer buying behavior, to find out if consumer buying behaviour are influenced by factors such as premium price of branded goods, perceived quality of branded goods, social status and brand name associated with the consumption of brand in Kinondoni municipality and the study will base on three The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. Hypothesis 3.2 There is a significant differential effect on Consumer Based The main catalyst which triggers the buying decision of an individual is need for a particular product/service. The importance, effect, causes, relationship, comparison, history, role, solutions are discussed

This is approved for students in accountancy, business, computer science, economics, engineering, arts. Along with finding the effect of brand on consumer buying behavior the purpose of the study is to have an in depth knowledge of what actually is branding and consumer behavior. Customers are people who purchase the product. Consumer buying behaviour is the study of actions of Pages : 70. Understanding the buying behavior of the target market for its company products is the … MBA Marketing Projects Title To study the effect of brands on consumer buying To analyze the branding strategies adopted by some of the companies best product to woo the consumers into buying their products. Get free Research Paper on Impact of social media on consumer buying behaviour project topics and materials in Nigeria. First of all, the study found that brand awareness, brand loyalty and brand image through various means do affect the buying behaviour of consumers. (a) Brand Awareness and Brand Associations, H3.1(b) Perceived Quality and H3.1(c) Brand Loyalty and H3.1(d) Overall Brand Equity in Specialty Products. In this category we include all type of Projects & reports for BBA & MBA Marketing Projects. The general objective of the study was to find out if there is any effect of advertising on consumer buying behaviour of cosmetic products in Bangalore.