On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, compared to Adidas… Adidas Endorsers – Athletes Endorsed by Adidas The adidas Group is the world’s second largest producer of sporting apparel. Nike and Adidas are the two leading athletic brands, and they're in tight competition. Nike’s pretty much ahead when it comes to athlete sponsorships; Adidas is behind the competition. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products. Nike the american sports brand is by far the biggest in the world with total worth of around $49 Billion which is more than double their closest competitor which is a german brand Adidas. Ahead of the tournament, Nike’s social media numbers dwarf those of Adidas. Nike’s target markets are basketball and running; Adidas’ focus is more on soccer and tennis. While both Nike and Adidas make the vast majority of their money from their core brands, the pair have other brands which help supplement earnings. Adidas is still much smaller than Nike: Adidas brought in $5.3 billion in 2017 compared with Nike's $15.2 billion.

As well as the Nike brand, the company owns Converse, Hurley, and the Jordan brand (after basketball player Michael Jordan… Difference between Nike and Adidas. That goes to show how much Nike has evolved around all these years. Much of its marketing efforts focus on sponsoring major sporting events such as FIFA Cup and NBA, however, adidas Group has also taken Nike’s lead and secured top athletes as brand endorsers. Days after her upset victory, Osaka was reported to be signing an $8.5 million endorsement deal with Adidas, the largest deal the sports brand has ever offered a female athlete. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports.
Osaka recently made the switch over to Nike in April and is now apart of their roster of elite athletes like LeBron James and Serena Williams. Nike’s markets are more on domestic but have expanded internationally; Adidas is well known around the world but is primarily focused on Europe.

But Adidas has a better sense …