New Balance, one of the world’s leading sports and lifestyle brands, will supply the team's kit, training wear and … Celtic said that the deal “is believed to be the biggest kit sponsorship ever to be announced across Scottish sport”. Biggest ever shirt sponsorship deal in Scottish football history. Celtic have confirmed they have struck a deal with adidas for the global brand to become their new kit manufacturers from this summer.. New Balance's deal with the Scottish Premiership champions will come to a close at the end of the season. The news confirms an end to the Bhoys’ deal with New Balance, signed in 2015 and reportedly worth as much as UK£30 million (US$37.7 million). Sport Football How much are Scotland’s top football clubs worth? CELTIC today announced the further strengthening of their existing partnership with leading company Dafabet, as the company was named a new ‘Main Club Sponsor’. CELTIC Chief Executive Peter Lawwell has hailed the Hoops’ record-breaking kit deal with New Balance as tremendous news for the club and Scottish football. PETER LAWWELL reckons Celtic’s record-busting deal with New Balance proves there is life in Scottish football.. Tweet. ... long-term and high-value partnership for the future. Celtic will be wearing Adidas kits as of next season as the club announced a new bumper five-year deal.. Before that, the club held a technical deal with Nike. [99] All of the kits for the 2017–18 season paid tribute to the Lisbon Lions , with the kits having a line on each side to represent the handles of the European Cup . In March 2015, Celtic agreed a new kit deal worth £30 million with Boston-based sportswear manufacturer New Balance to replace Nike from the start of the 2015–16 season. The five-year contract will begin on July 1, 2020. And the five-year adidas contract will surpass the £25m deal New Balance had from 2015 until 2020. By: Newsroom Staff on 02 May, 2016 11:00. Scottish football club Celtic has signed up global sportswear company adidas as its new kit supplier.