Traditionally, companies have judged their health by how much money they make. It’s a way of looking at your organization that focuses on your big-picture strategic goals. The Balanced Scorecard is a management system. The Balanced Scorecard was originally developed by Dr. Robert Kaplan of Harvard University and Dr. David Norton as a framework for measuring organizational performance using a more balanced set of performance measures. It also helps you choose the right things to measure so that you can reach those goals.

Traditionally companies used only short-term financial performance as the measure of success.