We believe in the simple not the complex. We believe in the simple, not the complex. We believe that we’re on the face of the Earth to make great products. We believe that we’re on the face of the Earth to make great products, and that’s not changing. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe … You know, we believe we’re on the face of the Earth to make great products, and that’s not changing. We believe in the simple, not the complex. We are constantly focusing on innovating. We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. Apple’s Vision Statement in 2017: “We believe that we are on the face of the earth to make great products and that’s not changing. We're constantly focusing on innovating. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We’re constantly focusing on innovating. We’re constantly focusing on innovating. We believe that we’re on the face of the Earth to make great products, and that’s not changing. We believe in the simple not the complex. We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe that we need to own and control the primary technologies behind the products we make. The Apple mission statement says, “We believe that we are on the face of the earth to make great products and that’s not changing….We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.
We believe in the simple not the complex. We believe in the simple, not the complex.

We believe in the simple, not the complex. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution.

We believe in the simple, not the complex. We are constantly focusing on innovations. We believe in the simple not the complex. We are constantly focusing on innovating. Apple introduced a new vision statement under the leadership of Tim Cook, who stated the following: We believe that we are on the face of the earth to make great products and that’s not changing. We believe in the simple not the complex.
“We believe that we’re on the face of the Earth to make great products, and that’s not changing. Even with a good definition, it can be difficult to clearly understand the concept. We're constantly focusing on innovating. We believe in the simple, not the complex. We believe that we're on the face of the earth to make great products and that's not changing. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. “We believe that we are on the face of the earth to make great products, and that’s not changing,” Cook declared. We’re constantly focusing on innovating. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution. What is a vision statement? We’re constantly focusing on innovating.

We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We’re constantly focusing on innovating. We believe in the simple not the complex. "We believe that we are on the face of the earth to make great products and that's not changing. The Apple mission statement says, “We believe that we are on the face of the earth to make great products and that’s not changing….We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We are constantly focusing on innovating. We believe … We are constantly focusing on innovating. You know, we believe we’re on the face of the Earth to make great products, and that’s not changing. We're constantly focusing on innovating. We believe that we’re on the face of the Earth to make great products, and that’s not changing. We believe that we’re on the face of the Earth to make great products, and that’s not changing.