2013 studied Factors Influencing Consumer‟s Purchase Decision towards Smartphones in Indore. Objectives of our study To understand the need of the consumer towards smartphones To understand various factor that influence consumer buying to choose smartphones To study other aspect of consumer behavior towards smartphones 3.
• H2: Durability has a positive influence on consumers’ mobile phone buying decision. CHARACTERS AFFECTING CONSUMER BEHAVIOR Social Factors Life Style INTRODUCTION AIM OF STUDY & OBJECTIVES Consumers now to have a smartphone, even in developing countries, due to innovation and low cost. RESEARCH ANALYSIS IN CONSUMER BEHAVIOUR OF AUTOMOBILE PASSENGER CAR CUSTOMERS IN COIMBATORE Dr. G. Sakthivel Assistant Professor in Commerce Chikaiah Naicker College Erode , India Mr. C.S. What factors motivate student buyers to shop through social media platforms? A Study On Customer Purchase Behaviourtowards Mobile Phone With Special Reference To Erode City 1A.Mohankumar, 2 ... consumers satisfaction level towards different branded mobile phones.This research study also helps to know the reason for the dissatisfaction of the consumer.The consumer buying a variety of mobile phones which satisfy his wants and they are always influenced by his … How have social media channels affected buying behavior of Lagos state university students? Consumer buying behaviour is the process involved when individuals or groups select, use, or dispose products, services, ideas or experiences (exchange) to satisfy needs and desires. consumer behavior of Smartphone buyers. The research also focuses on consumer attitude for smartphones and the influence brand name has on consumer buying decisions. Dissatisfaction is a strong influence on consumers which changes their attitude in consumer's mind toward what they had believed. There is a great difference in the behaviour between buying consumer durable and consumer non-durable. Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets available at market
Consumer behaviour is the scientific learning of how people buy, what they prefer to buy, when they need to buy and why they buy i.e. The researcher has strived to infer the factors and reason behind the change in buying behavior of consumers with respect to two wheelers in India. An empirical study of factors influencing buying behaviour of youth consumers towards mobile handsets: A case study in coastal distrcts of Odisha. OBJECTIVES, METHODOLOGY AND SCOPE OF THE STUDY 3.1 Statement of the Problem ... Studies have shown that there are differences in consumer behaviour towards the two different types of Sale s Promotions, namely, Price Promotion ... Shopping and Specialty Products on Consumer Based Brand Equity. Smartphone, one-third showed interest in purchasing Apple, the remaining was inclined towards Sony and Blackberry.
research is geared toward advancing our knowledge about human behavior with little concern for any immediate practical benefits that might result. But why people buy expensive smart phones? a project report on a study on consumer buying behavior towards smartphone 1. Nowadays cheaper smart phones are also available in the market. Project Report on CONSUMER BUYING BEHAVIOUR - Introduction . The research is trying to find out; why peo-ple buy Smartphone’, do they buy it because of their need or a desire?
1.5 RESEARCH HYPOTHESES 1. ... Review of the Smartphone, we know that Smartphone has become more mobility and useful than ever ... have gained lot of practical exposure about … Journal of Management, 5(4), 2018, pp. Project Report # 5.
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