literature review on marketing strategy of maruti suzuki

The case examines the advertising strategies of Maruti Suzuki India Limited (Maruti), a subsidiary of Japan based automobile major Suzuki Motors. Maruti suzuki STRATEGIC MANAGEMENT 1. MARKETING STRATEGY OF MARUTI SUZUKI (PVT.) The liberalization of the Indian economy in 1991 resulted in the entry of several foreign automobile companies in the Indian passenger car market beginning from the mid 1990s. Ltd. can be measured from thefollowing story:EFFICIENT PRODUCTION AND DISTRIBUTION CAPABILITIESJust three months after it launched Swift, Maruti Udyog Limited has already sold over8,000 units of the car and added another 5,000 next month. direct marketing strategy.14 Promotional activities can help a firm justify its existence and maintain positive and healthy relationships with various groups in the marketing environment.15 Marketing Strategies of Maruti Suzuki India Limited Maruti Suzuki India Limited is a leading manufacturer of passenger vehicles in India. MSIL has been the leader ofthe Indian car market for over two and a half decades. LIMITEDThe marketing strategy of the Maruti Suzuki Pvt. To obtain unique and differential advantage, an organization has to be creative in its marketing strategy. Maruti, India's leading passenger car manufacturer was founded in 1981. Today due to innovative marketing strategies Maruti Suzuki has become the leading & largest seller of automobiles in India.

Maruti Suzuki in foreign market is to compete with established automobile industry like-Volkswagen, Hyundai, ford etc. Company’: Maruti Suzuki India Limited (MSIL, formerly known as Maruti UdyogLimited) is a subsidiary of Suzuki Motor Corporation, Japan. competition, a marketing strategy must aim at being unique, differential-creating and advantage-creating. Chapter-3 REVIEW OF LITERATURE ... literature review and came to the conclusion though some books are available on the topics related to the research topic chosen by the researcher, ... founded a private limited company named ‘Maruti technical services private limited’.



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